E-Commerce Site Search that Keeps Customers Coming Back
Part of the Espresso Webinar Series
On average, buyers will abandon a website after just two unsuccessful searches. And, if customers can't find what they are looking for, they can’t buy it either. A bad search experience can damage brand reputation and encourage site switching. Having a strategy in place can help e-commerce companies better understand their search engine and functionalities.
Watch our on-demand webinar to learn how we help to evaluate and identify customers’ e-commerce sites’ strengths and weaknesses and provide a clear view of what’s needed to be done for short- and long-term improvements.