As the prevalence of smartphones and tablets continues to grow, more people are turning to their mobile devices to search for what they need.
According to a 2015 Yahoo’s Flurry Insights report, only 10% of the time spent on mobile is spent in the browser and the rest of the time is spent in apps. When your business has a content-rich or e-commerce-focused mobile app, search is critical to your bottom line. Thus, providing a good search experience within the app is just as important as performing search engine or site search optimization.
Download our free how-to guide for an in-depth discussion on:
- Mobile app search challenges and best practices
- New trends and techniques for enhancing search experience inside mobile apps
- How to use query tagging and query suggestions to improve search relevancy
- How to collect and analyze logs to personalize in-app search results